Don’t you think that a major part of being successful in business is being successful as a person? When we reach a place in our lives where we are more rounded and content with ourselves, we can spread that into every other are of our lives.
Recently, everywhere I turn I hear or read what seems to be the latest buzzword – “mindfulness”. The definition of this adjective is to be conscious or aware of something, and synonyms include the following words: sensible, alive, alert, acquainted, heedful and wary.
I’ve discovered that there are whole websites dedicated to mindfulness and plenty of mindfulness apps available for our smartphones. Basically, mindfulness seems to be living a life that is more aware of the moment. It’s a form of meditation. A more esoteric definition would be an intentional acceptance and non-judgmental focus of attention on emotions, thoughts and sensations in the moment.
It’s quite an interesting concept and apparently has many benefits including a stronger immune system, decreasing stress and depression, improving focus, strengthening empathy, improving relationships and fighting obesity.
As wonderful as this all sounds, what on earth does it have to do with social media? Well, working in social media tends to make me the complete opposite of being mindful. At Network Explosion, we tend to be future oriented, always looking for new ideas and innovative ways to market our clients through social media platforms. The platforms themselves are changing by the moment and we are continually working at being in the forefront of what is happening. The social media space is very exciting, however it can be pretty hectic and even exhausting at times.
I was initially attracted to social media because of its supportive environment. Slowly I have seen it being consumed by all of humanity’s usual flaws, driven by greed and power. I have also noticed a recent trend where consumers have become disillusioned with corporate power and bullying and have returned to small business and local stores where transparency and relationship are important. And this is where I see mindfulness playing a part. No matter the size of the business, being mindful, with all of its benefits, should surely improve business. As business owners are healthier, happier, more empathic, focused and less stressed, their businesses can only benefit, especially with improved relationships.
I’m going to give it a bash, I certainly can see no harm in it.
By Karen Lancaster